The real selling starts when you stop pitching

Pitching needs to be done at the right time not at the start

Pitching has become an epidemic to attract customers to buy.

People are spending more time perfecting their pitch instead of improving their sales skill to ask questions and listen. This is daunting for me.

“Elevator pitch” and “cold call pitch” concepts are created to feed into this frenzy.

There are television shows that emphasize this with the reward of investors bidding furiously based on that 60 secs pitch. It makes good TV. However, it is more important to understand what happens after the excitement has worn off behind closed doors.

This blog describes the misunderstanding of what pitching is and how we can avoid the trap when selling to our customers.

Please note, pitching is required in any sales call. Our focus here is knowing when and how to use it effectively and efficiently.

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