What does “selling is a form of collaboration” really mean?
One of the most common failures in selling is the lack of understanding and inexperience of how to implement this concept.
Depending on which industry we are in, selling can be very complex, involving many people, and it can take a long time to close.
The rest of the article focusses on why selling is a form of collaboration when it comes to our internal and external stakeholders. Lastly, we discuss on how do we practice this when we are selling.