Product training: A flawed sales system

The fallacy of product training

Product training with whiteboard

Everyone in your company has received the same product training. How come not everyone can sell the product still?

It took forever to design and deliver a great training presentation to the sales team. However, there is very little effect on the sales numbers.

Your sales team excel in regurgitating all the products features and benefits. But yet, their sales performance is average at best.

Does anyone ever ask the dreaded question, WHY?

The answer is very simple.

Your product training is flawed.

As confronting as it is, admitting that there is an issue here is a good start in creating engaging and effective product training.

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